02.03.20175 min read

5 Things You Need to Read: The 2017 Tech Trends Edition

As 2017 got up and running, there were predictions galore trying to pin down the tech trends for the year ahead as well as the near future. Compound that with the fact that 2020 is right around the corner, and there’s a collective sense we’re on the threshold of the Jetson’s future we’ve been waiting for.

george jetson.gif

After spending time looking through the tech predictions for 2017 and beyond, we found five trends that were emerging: augmented and virtual reality, artificial intelligence, chat bots, on-demand services, and cybersecurity. Then, we rounded up articles that deal with these subjects from a small business perspective. Buckle up. The future is now.

Surprising Ways Small Businesses are Using Augmented and Virtual Reality (via @missiondata)

Maybe you heard about Pokemon Go last year? You know—the mobile phone game app that blew up the internet?

catch pokemon.gif

Well that game relied on a little bit of technology called “Augmented Reality,” which simply means that a digital overlay on a video display integrates a digital image with the real world around it. Trust me, you’ll be hearing more and more about this in the near future.

This article examines businesses that are already using the technology, and it’s very much within reach for small businesses. Before you brush it off as a teeny-bopper whimsy, think about this: Ikea is using it to help people envision furniture in their home. It’s being used for training for hazardous work situations, or helping model new landscape designs. When you get creative, the possibilities are endless.

How 'Uberizing' the Small Business Economy Is Driving Growth (via @Entrepreneur)

Uber created more than just a car service. They revolutionized how consumers expect to interact with service businesses. What we’re seeing is that there’s huge demand for on-demand services, and small businesses as well as startups are able to take what they do best in their business and integrate on-demand to further grow their business. This article points out that small business owners who don’t consider this new growth area could be swallowed up by it.

falling in a hole.gif

How Companies Are Benefiting from “Lite” Artificial Intelligence (via @HarvardBiz)

Artificial intelligence, or AI, will only continue to dominate tech headlines until we’ve reached the robot apocalypse.

i'll be back.gif

In the meantime, businesses are finding creative and cost effective ways to make use of AI. This HBR article discusses the idea of “AI Lite:”

“At the less-expensive end is a knowledge-based approach that organizes data and language into highly malleable and helpful blocks of information. These “AI Lite” systems don’t learn new tricks—unless their human minders use new code instructions to “teach” them. But they can become very smart indeed about sorting and distributing their information in extremely fast ways.”

AI Lite is a great way to automate customer interactions, administrative tasks, and more. In fact, email marketing automation is making more and more powerful use of AI.

Facebook’s Chatbots: What Are They, and Why Should You Care? (via @V3Broadsuite)

OK, speaking of AI: Chatbots. If you don’t foresee your business exploring AI—or AI Lite—in the near future, Facebook has its own pre-packaged chatbot (which is a form of AI) that you can use right now to automate interactions with your Facebook community. It’s worth a looksee.

Cybersecurity: A Small Business Guide (via @BNDarticles)

Not all technology is peachy, utopian stuff. One of the biggest concerns of the tech age (emphasized by the hacking scandal of the 2016 U.S. elections) is cybersecurity. Unfortunately, everyone is vulnerable, but small businesses feel the brunt the most. And the future trend is toward a marked increase in cybercrimes, not a decrease. This is something small business owners will need to keep on top of.

beavis and butthead hacking.gif


2017 Strategic Planning Kit - Download Now
Was this post helpful?
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.