So you’ve finally grown your business to the point where you actually have a sizable marketing budget - $1,000 to be exact. High five! But … how should you actually spend that budget?
It depends. That’s why we invited Janette Gleason, author of Confessions of a Mompreneur and co-founder of Gleason Financial Group, to share her thoughts on how to make a marketing budget really work for your small business.
Janette suggested that the marketing start with the lowest-hanging fruit: the top clients who are your raving fans and will bring you referrals.
Her other suggestion was a bit more, well, shocking: a paper, snail mail newsletter. How did Ramon and I feel about that, and why did she recommend a paper newsletter? Check out the video below.